Airbnb, a popular short-term home rental service, is marking its 7th year with a shift to a new design to better communicate the ideas of sharing and belonging. The new design has been developed by the London-based company DesignStudio.
Huawei, the China-based telecoms operator and smartphone manufacturer, is rolling out its new branding campaign entitled “Make it Possible,” designed to increase the brand’s recognition on the global market. The new initiative was launched at the Mobile World Congress in Barcelona, the biggest international mobile tradeshow, this week. So far, it includes just one spot with the brand’s logo in the very end—Huawei’s global corporate branding effort is to launch on a larger scale across its business divisions later this year.
Europe welcomes a new low-cost airline on interregional routes, HOP!, which is a combination of three Air France group’s regional airlines—Brit Air, Regional and Airlinair. Brand and design agency Brandimage has developed visual identity for the brand, whose name is synonymous with mobility and action.
American Airlines started a new year with a new visual identity developed by FutureBrand. The company has waved goodbye to its old red and blue AA Silver Bird symbol and unveiled a new logo and exterior for its planes for a modern twist to the company’s image. It’s the first update of American Airlines look in over 40 years. The colours, slightly refreshed, remained the same (they are blue and red as before), but the symbol (the eagle) is now spreading its wings wide, instead of rising them above.
The Swedish car brand Saab changes its logo—the visual identity drops the legendary crowned red griffin. The new grey logo, which will be used for passenger cars, has been developed by National Electric Vehicle Sweden AB (NEVS), which has recently acquired Saab, and the design agency Stockholm Design Lab AB.
Kraft Foods Inc. announced plans to change its corporate name to Mondelēz International, Inc. “Mondelēz” (pronounced mohn-dah-LEEZ’) is a newly coined word that evokes the idea of “delicious world.” “Monde” derives from the Latin word for “world,” and “delēz” is a fanciful expression of “delicious.” In addition, “International” captures the global nature of the business.
Lewis Moberly has created the brand positioning, name and identity for the new gourmet food hall Experiencia Gourmet in Mexico’s leading department store, El Puerto de Liverpool. Lewis Moberly won the project in January following a global review of identity consultancies by the Mexican retailer. UK based JHP have developed the stores retail space in collaboration.
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 6,000 submissions from 40 countries, the Red Dot’s international design competition ranks among the largest and most renowned in the world. The competition is divided into three categories: product design, communication design, and design concept. It serves to recognize those organizations that distinguish their business activities through design. This year the official award ceremony to honor the winners in the communication design category was held at the Konzerthaus in Berlin on October 7.