The famous Bavaria beer has presented an updated design on the Russian market. For the first time  the image of the founding father of a family-owned Dutch brewery with almost three centuries of history, Johannes Swinkels, appeared on the labels and cans of a traditional pale lager. POPSOP developed the new Bavaria packaging design with unique illustrations. The task of the agency was to convey the idea of continuity of the traditions of seven generations of Swinkels brewers, as well as to integrate elements of a promotional campaign specially dedicated to the brand's design update and the summer season into the new design.