POPSOP presents a packaging design for Faberlic's Wellness branded functional food products. The new range includes protein shakes and soups enriched with healthy ingredients.

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The brand philosophy is lightness, affordability and the latest trends in dietetics and healthy nutrition (eating a large amount of protein with a minimum calorie content, collagen, biotin and enzymes). These are not just mixtures of useful components, but products that solve specific problems: “losing weight and eating right is easier and tastier with Wellness Faberlic” (the slogan of the range). The creative idea for innovative food products is designed to emphasize their functionality: they give strength and energy for the whole day help control weight and be healthy. In this case, the agency achieves this effect through color and pictograms, using an easy-to-read dynamic typeface. Bright but concise design at the same time hints at cosmetic benefits, work on beauty from the inside, and emphasizes taste. Each taste has its own color. The customer receives a convenient package that supports the desire to take care of themselves, and this becomes an affordable daily routine.

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