Skype is kicking off a new digital campaign in the US and UK to attract consumer’s attention to the services it offers and make their communication ‘more human’.
Category Archive: Social Media
Google celebrated the Fool’s day on April 1 with a range of fake products and services promoted online. Among the products offered were such innovations as Really Advanced Search, Kangaroo Camera Task Force, Interplanetary Analytics, Rotary Phones Site Optimization, Chrome Multitasking Extension and Google, Now With More Fiber, Mayors Like the Idea.
Tribal DDB Amsterdam launches ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car—21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets.
Google celebrates one of the biggest figures of modern history, Nelson Mandela, by helping launch an online destination dedicated to the former South African president and anti-apartheid activist, who turns 94 this summer. The Nelson Mandela Digital Archive comes as a giant digital museum, which chronicles his life and work, providing millions of Internet users an opportunity to get an insight into the democratic leader’s life-time struggle for social change.
Social change, efficient usage and conservation has become the key themes of a range of initiatives running under brands’ banners—and Toyota can be named one of the most active companies in this game-changing movement due to its numerous initiatives of this kind. Toyota is adding a new initiative to the list by launching Spring Greening Challenge, a Facebook app that features weekly conservation challenges, data on the impacts of your personal domestic green choices and offers a chance to win money for participation. The new application has been unveiled as part of TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, which was created for fostering public awareness and continued involvement in conservation issue.
Kotex wants a woman to talk about her period openly, and to be not shy about this controversial theme. The feminine hygiene care brand has teamed up with Israeli agency Smoyz to launch another campaign dedicated to the theme on Pinterest (the agency says that it’s the first-ever promotional effort that uses this photo-sharing service, which is gaining momentum now). The creative team behind the project dubbed ‘Women’s inspiration day’ selected women, who shared the photos with items which inspire them most on Pinerest boards, and then Kotex asked a female designer to incorporate the new Kotex design into these interests, such as lanterns, bowls, vases, spoons, etc.
Salvatore Ferragamo is looking for girls who are embodying the vibrant nature of the fashion brand and are sharing its passion for style and upscale urban environment. The luxury fashion market player has launched a new initiative dubbed The Girls About Town as part of the promotion of its latest fragrance Signorina, “a subtly cheeky and fresh scent that celebrates chic girls who are timelessly modern and creative with a hint of audacity,” and is inviting everybody to join the movement. So far, the insider content on the website is shared by five female socialites, who are inviting audience into the world of glamour city life.
Intel is celebrating its users’ personalities in a new way: last year, the tech giant ‘build’ an interactive ‘The Museum of Me,’ an app which displayed the users’ connections and personal data in a giant digital gallery, and now it releases the spin-off, a new app dubbed The new app analyzes your social activity in Facebook, Twitter and YouTube and creates an infographic of your social-media presence. Want to know more about yourself and share this report with your friends? You can do it on a dedicated page on Intel’s official website.
Smirnoff, which last year helped Madonna to find a new dancer in a global search as part of the second edition of its Nightlight Exchange project, is continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. The iconic vodka brand is offering its fans an access to a collector’s album, a set of remixed tracks from the singer’s much-anticipated latest album MDNA, which is slated to hit the stores on March 26.