Understanding the history of packaging provides insights into some modern day trends. In search of those insights, I went back to the origins of packaging—many hundreds of thousands of years, to the early hunter-gatherers.
Category Archive: Marketing
Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.