The company 'Novaproduct AG', a manufacturer of dietary, diabetic, and enriched products for healthy eating, has introduced a new brand of muesli and chicory-based drinks - BIONOVA - to the market. Branding agency POPSOP was responsible for developing the positioning, logo, packaging design, and packaging copywriting. BIONOVA Crunchy is a crispy baked muesli made from grains, berries, fruits, nuts, and chocolate without added sugar. Prepared by baking with natural sunflower oil, all the product's ingredients retain their beneficial nutritional properties.

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