POPSOP presents an updated package for Aznar's Grante juice line. The new label and logo design reimagines the traditional look of a product from a company steeped in history with a modern twist.

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"Aznar" is one of the largest factories for the production of natural juices of direct extraction in Azerbaijan, founded in the 60s of the XX century. The company manufactures products under the Grante trademark and private labels for retailers, supplying to over 30 countries. The production technology preserves vitamins and nutrients as much as possible without the addition of sugar, dyes and preservatives. The range includes 14 types of juice. It is sold in glass bottles, which ensures a long shelf life. One of the tasks of the rebranding was to maintain the continuity of the visual range. Therefore, the logo did not change the composition, but became more modern and graphic. A unique style with a grotesque font at the base complements the image of a blooming pomegranate - a symbol of fertility and tradition. Thus, the sign combines both a look into the future and the rich heritage of the brand. Detail, heterogeneity and golden contours have been replaced by a laconic color scheme. Natural dark green and garnet red are the key colors of Grante.

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A white heart-shaped box is the central image of the package. It conveys the main emotion of the brand, the attitude towards the consumer, love and concern for nature. The phrase "straight pressed with love" has become the new slogan of the line. Ripe fruits, carefully picked by hand on Grante's own plantations, are the most important attribute of the bright packaging. It is important for Grante to keep traditions and be up-to-date, so the trendy flatlay shooting technique was used in the design. A lively, slightly careless still life of real fruits is intended to emphasize the sincerity and laid-back nature of the brand.