Aqualife presented a series of Nichi drinks. The new line is intended for an audience of 8-14 years old. POPSOP was tasked with rethinking the classic types of lemonades and making them more relevant for young people. The agency decided to shorten familiar names with a practical graphic solution. So Cream-Soda transformed into Crea, Lemonade into Lem and Baikal into Baik. At the same time, a variety of icons appeared on each can of the drink. Each of these icons carries its own emotion and represents a separate subculture.

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