Until fairly recently, many ‘armchair entrepreneurs’ — despite the success of their inventions — were regarded with a touch of humour and humility…Until, that is, Innocent, Dyson and Method to name just a few gained the creative and commercial recognition for their brand innovations.
Author: Jonathan Ford
We’re still talking about being ‘good’ and, ergo, wanting to do ‘good’. But what is the definition of goodness? It now seems that the goodness remit is so wide, how do we know if we are really doing good? The design news week on week is full of ‘good’ brand initiatives and campaigns: Coca-Cola’s Replenish Africa Initiative (RAIN) “Water for Schools” and the Avon Foundations donation to the Fund for Global Womens’ Leadership to name just two featured this week…