New Popsop — from numbers to people
Digital era tendencies leave personality in an unenviable position. All that we hear is users, target audience, percentages, numbers, numbers, numbers… But life is never about numbers. Life is always about people.
Being talented marketer means learning to understand people, not only being a genius in counting them in two clicks.
New Popsop positioning «Marketing for real people: personalities, tendencies, research» sets itself an ambitious goal to assert the strength of the personality and its influence on the world, contrasting it with simple and not very realistic digital arithmetic.
New Popsop is love to planet Earth with Ecology heading, a delight from the industry geniuses in Marketing section, a wish to embrace the whole globe along with Travel and a desire to learn how to be a real human being and make the world a better place, inspired by Charity.