No, I don’t mean what price sovereignty and no, I am not going to bang on about the UK surrendering its currency and joining the Euro. I’ve just come back from a trip to New Zealand and I was struck by the level of care and attention that has gone into the creation of its new passport, which speaks volumes to me about Kiwi’s level of national pride.
There are those in the creative community who believe the best work comes of being unfettered by commercial considerations. And, sure, we all love a boutique brand. It is nice to let your spirit roam free and to create beautiful designs for niche products that give you carte blanche to create as you see fit.