What would you say if asked to take part in a new series for primetime, mainstream (we’re talking […]
Anyone who has had anything to do with naming – and I mean anything – ever, could tell you that iSnack2.0 is a terrible name. Awful. Abysmal. A professional would never have let that out of their head let alone out the door and onto the client’s desk. But the short-lived name for Vegemite’s brand extension last year is a great example of what happens when you outsource creativity to amateurs.