Starbucks has finally introduced My Starbucks Rewards in the UK and Ireland after launching it in the USA and Canada. Now, British consumers can get rewards by spending money loaded on their registered Starbucks cards, no matter what and when they buy in the chain’s stores. The new service kicked off yesterday, January 5, providing more Starbucks coffee drinkers with an opportunity to receive benefits by collecting stars with purchases they make using their Starbucks Cards.
Year: 2012
Honda taking its ‘personalization’ theme used in the ‘To Each Their Own’ US marketing push even further by launching a new campaign entitled Your Honda, Your Way in the UK, providing consumers with an opportunity to choose a set of right Honda offers such as extended guarantee or an insurance contribution to name a few. To support the initiative, the brand has teamed up with Swizzels Matlow, the makers of Love Hearts, and released a poster that is playing up the retro vibe and informs about the offers in a sweet way. The heart cake images, which can revoke warm and positive emotions in just every person, will get featured in all Honda Marketing activities in the first quarter of 2012.
The ABSOLUT Vodka portfolio has been extended with a new flavoured variety, ABSOLUT Gräpevine, which comes as another taste experiment of the brand and offers yet more opportunities to bartenders who use the brand’s infused vodkas to create their diverse cocktails. The new offering, which combines the original and distinct taste of white grape and papaya, balanced with the sweet notes of dragon fruit, follows a new city-inspired ABSOLUT Vodka edition, the one dedicated to Miami. Both new offerings were launched in bars, nightclubs and retail across the USA on January 1.