Year: 2013

The Opportunity, Creativity and Diversity of Brazil

As part of the IPA’s international outreach programme to promote the UK and its world leading creative industries, and to develop long-term business links with Brazil during the Olympic handover period, the organisation recently conducted a study tour of Brazil’s creative hotspots. The trip gave us the opportunity to experience firsthand the cultural diversity and creative energy which has delivered Brazil a number of Cannes Lions in the last few years alone.

Continue reading →

Google Celebrating April 1 with Google Nose, Google Map Treasure, Gmail Blue, and Other Pranks

Google is launching a bunch of pranks for April Fool’s Day. Google Nose beta seems to be the most impressive one in this range. The service allows to experience smells of various things by just typing in their names and also lets detect objects by their scent. Google Nose, developed “to offer the sharpest olfactory experience available,” even got a website where the service is detailed.

Continue reading →

Head & Shoulders and Old Spice «Merge» in a New «Irresistible» Shampoo for Men in the U.S.

Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

Continue reading →

MINI Releases St. Valentine’s Inspired Game for April Fool’s Day

For just one day, April 1, MINI is stepping onto the new, romantic matchmaking ground. The brand has updated its MINI Connected App with the Connect Us feature allowing to find a perfect date on the go. The new “cupid” feature, which can be used exclusively in MINIs, finds you a partner based on your driving style, the most accurate criterion to define your personality. “Get connected, get matched up, get dating,” says MINI, describing the new game.

Continue reading →

Samsung Releases Two Chaotic Cinematic Spots to Promote Smart TV

Samsung is putting its latest Smart TV in the spotlight with the latest global campaign, developed by CHI&Partners, London. As part of the push, the company has released two impressive 90-sec spots, highlighting Smart Recommendation and advanced voice and gesture control available in the product. The somewhat chaotic commercials for the TV service are true cinematic experiences, which bring the true richness of the on-screen life to the viewer.

Continue reading →