At the dawn of the new 2013 year, which is believed to be the year of smartphones, world’s #2 biggest PC manufacturer Lenovo seems to be trying to stay not forgotten.
Year: 2013
Following the example of Red Bull and Virgin, which are definitely in love with space, AXE (Lynx) launches its own space-related initiative. The brand is providing its fans from around the globe with a hilarious once-in-a-lifetime opportunity to win a trip on board of the Lynx suborbital spacecraft. While previously the brand used to focus on the controversial theme of male-female relationship, now it goes big and serious. The AXE Apollo project has become the biggest and most ambitious initiative of the brand’s 30-year history.
These days at CES, the world’s largest tradeshow for consumer technology, one may see the tomorrow of the domestic appliances, home entertainment, computer and phone devices and much more. The biggest ground-breaking innovation in the field of home entertainment is probably the new generation of OLED TVs—curved and super-thin, with deeper, richer colors and stunning contrast,—unveiled by two rivals, Samsung Electronics Co and LG Electronics.
In 2013, Lamborghini is celebrating its 50th anniversary and hosting a series of events and promotions to mark its birthday. The iconic luxury sports car brand has released a video teaser, in which it showcases its achievements in car building and looks back at its history. Lamborghini has also launched a dedicated website, www.lamborghini50.com with information on the event, which will become the culmination of the year-long celebrations, hosted in Italy and abroad.
Starbucks wants to give its consumers a new reason to love Mondays. The coffee chain has launched a new campaign in the UK, inviting its customers to buy a Tall latte, which normally costs £2.10, for just £1.50 on Mondays. To promote the new offering, which also includes other benefits such as 50p off breakfast items and a free iNewspaper on specific Mondays, the company has launched a nice campaign developed by AMV BBDO to remind us of the great things, which happened on Monday.