Not many people have an opportunity to see the behind-the-scenes, backstage life of great music stars, and in fact this life is full of difficulties, hard work, search for inspiring and more. The new TBWA\Chiat\Day’s campaign #TheWorldIsListening for the Recording Academy’s 2013 GRAMMY Awards telecast revolves around the quiet moments of self-reflection of the megastars and emerging performers, their work beyond the stage.
Year: 2013
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country. The change for the Aussie nickname has been made as part of the DDB Australia’s campaign launched to celebrate the national Australia Day (celebrated on January 26) at McDonald’s.
Electrolux is announcing a new theme for its annual design competition. In 2013, creative minds in design will be developing their futuristic and ground-breaking solutions under the theme of Inspired Urban Living, which has inspired many projects by other brands including BMW and Audi to name but a few. The winner of the competition, which is now in its 11th year, will walk away with 5,000 euros and a six-month paid internship.
After the holiday frenzy, silence is the one of most wanted things. Today, January 7, the Selfridges retail chain is launching the “No Noise” shopping experience, which will be running through the end of February. The idea behind the initiative is simple—to give shoppers an opportunity to choose the products in the comfortable stress-free environment, free of unwanted talk, messages, advertising and simple noises (for maximum effect, shoppers are asked to leave their shoes, phones and other hi-tech things that create noise ).
Honda is launching a new advertising campaign dedicated to its all-new 2013 Civic. The promotion, developed by agency RPA, includes four TV hilarious spots, which revolve around ultimate innovation and creative spirit of engineers—the films feature 10 different inventors, who showcase their ground-breaking creations.
For U by Kotex, the women’s health has never been taboo and it has been openly discussed it in its promotions for years. Now, the brand is launching its frankest advertising campaign dubbed “Generation Know” to spread awareness about the facts about the V-word and educate female audience (and men, too) about feminine care through a conversation on GenerationKnow.com, a sort of social network dedicated to vaginal health.