You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher

What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…