Heineken often supports musical and film events worldwide. In August 12—14 the company arranges the Heineken Open Source Stage at Flow Festival—a music and arts festival in Suvilahti, Helsinki, Finland.
Author: Anna Sanina
With young, dynamic and active target audience Nike keeps on inventing smart and interactive marketing campaigns. Yesterday the brand announced the launch of ‘The Chosen,’ a new global ‘Just Do It’ campaign starring a number of action sports stars. The main point of the campaign is a film featuring skate god Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass, surf genies Julian Wilson and Laura Enever. The film was shot in many countries of the world at night with lighting and pyrotechnics effects reminding of a live rock concert with a main theme ‘I got a thing’ performed by Hanni El Khatib.
The world’s largest technology company, HP launched Paul McCartney’s private cloud-based digital library on May 26. Now the musician’s personal documents are reliably cached, as the IT infrastructure provides distributed data storage. HP Enterprise Services experts worked with MPL Communications, Ltd. to plan, develop, integrate and test the library.
One million gallons of water is to be saved if men in the USA will not be shaving from May 17 till June 5, World Environment Day states Budweiser. Each shave they skip saves up to five gallons of water. This is a part of the Grow One. Save a Million. program by Budweiser that promotes water conservation.
Children from Chicago area spending holidays at home will have their fun with Kraft Foods. The company with grand corporate responsibility campaign arranges four one-day family festivals Kraft Great Kids Hoopla with free admission during all summer months and September. The program includes not only entertaining activities—children will also learn about the benefits of good nutrition, healthy eating and active lifestyles.
The leading Swiss watch brand Swatch collaborates with SCVNGR (pronounced scavenger)—a mobile game about going places, doing challenges and getting gifts. The campaign started on May 31 on the streets of NYC helps promote new Gent watch collection that was presented in local Swatch stores this spring.
New event 5 Days La Roma within 365 days project by The ABSOLUT Company took place in Mexico City, May 24—28, 2011. 365 days is a continuous initiative where ABSOLUT explores creativity in the most interesting places of the world getting international artists to take part in it. The last year it was 30 Days New York. This time there were two hotspots—Mexico City and its art scene. La Roma, the artistic area of the city offers galleries, institutions, architecture and people who contributed to its bohemian but still historical aura.