SoBe, the soft drink product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB), has celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model. The star of the TV series ‘Chuck’ and upcoming feature films ‘My Mother’s Curse’ and ‘I, Frankenstein,’ actress Yvonne Strahovski will feature in this new campaign.
Author: Anna Sanina
Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days. With help of Telefonica’s O2, Santa has created the hashtag #O2santa so that followers can tweet him a message that they’d like read out, and Santa will create personal short video on YouTube.
Karl Lagerfeld is to launch two collections soon. First one, named ‘Karl’ is affordable and will launch online on the luxury retail site Net-a-Porter. The rock-and-roll-inspired line of clothing will be available online only since January 25, 2012. The second one, entitled Paris—Bombay strikes imagination with luxurious items.