Old Navy, a popular American apparel brand, has rolled out a web and mobile telenovela, Estilos Robados, or ‘Stolen Styles.’ With this saga, the company aims to reach 20-something Hispanic women that are passionate about fashion. The episodes are to attract their attention with comedy and drama scenes from the life of a hot TV star Isabella Reyes.
Author: Anna Sanina
Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take action to keep the global rise in temperatures below two degrees Celsius. The initiative was launched in cities across the world by members of the Corporate Leaders’ Network for Climate Action (CLN).