Nestlé announced it extends its sponsorship of the Salzburg Festival until 2015. The company has partnered the prestigious annual music festival in Austria for 20 years helping to open up classical music to young people.
Author: Anna Sanina
Starbucks proves its commitment to communities and after introducing the ‘Create jobs for USA’ initiative, it presents a new community model in the neighborhoods of Harlem, New York and Crenshaw, Los Angeles. These organizations will share in the profits of a store in each community. Each organization will receive a minimum of $100,000 from Starbucks for the first year of the partnership.
Samsung Electronics Co. Ltd., the Worldwide Olympic Partner and the U.S. Olympic Committee have presented the U.S. Olympic Genome Project, an initiative developed for the London 2012 Olympic and Paralympic Games. The idea is to connect Americans with Olympians and Paralympians through social media tools.