The article is written by Darren Foley, Managing Director of Pearlfisher, London Brands are becoming corporations, more people […]
Author: Darren Foley
The article is written by Darren Foley, Managing Director at Pearlfisher, London
This month we are welcoming some new additions to the Pearlfisher studio gallery space in London: a beautiful old letterpress (courtesy of the brilliant Mr Kelvyn Smith http://www.letterpress-workshop.com/) and a revolutionary three-dimensional printer. From opposite ends of the same discipline, these two machines led us to think about a new movement in design that is uniting previously detached points of the same spectrum.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
We often talk about great brands as icons. Well-respected and loved, they enter into our culture and consciousness to form reference points that shape our existence. Over time, brands with a specific provenance can become national treasures, symbols that represent our world.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
Today, everyone is a writer, a designer, an authority and an expert. In this highly connected world we all have the ability and the resources to be a creator. If we don’t find what we require, we can simply make something new. The internet allows us to instantly share our designs, publish our narratives amongst millions of blog posts, and build our own brands on sites such as Kickstarter or Shapeways. An entertaining article by Matt Dolphin on Creative Review recently demonstrated how logo design is being offered for as little as £25.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
Happy January 2012! With questions on how to feed the growing global population, the obesity crisis and focus on the diets of this year’s Olympian athletes, the subject of food will be big in 2012. And of course, for consumers and food brands, the start of every year brings the inevitable “new year, new start” mentality as we see the influx of diet and healthy food ranges communicated to the max.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
December. Presents are lit up in every shop window, emblazoned across every advert and in the front of everyone’s mind. Every magazine and editorial page recommends the best Christmas gifts. Over recent years, we have seen the rise of the alternative ‘charity gift’ and, as Present Aid states, «it’s the gift that keeps giving». However, more recently, an extended range of brands have also woken up to an altruistic approach, challenging the traditional charity giving language and aesthetic.