The article is written by Douglas Kaufman, Head of Communications at Cocoon Group
About 30 years ago, my parents took part in a Jack Daniels promotion in which they ‘bought’ one square foot (a foot is about 1/3 of a meter, for the non-Americans reading this article) of genuine Lynchburg, Tennessee property in exchange for their signature and address. The promotion featured a realistic looking title to the land and probably came with some sort of gift-giveaway -both of which were chuckled over, brought home, and promptly forgotten about.
The article is written by Douglas Kaufman, Head of Communication at Cocoon Group
Over the course of the past few years, CEE beer brands have had to deal with many dramatic adjustments. We’ve seen changes to product, business, and market behavior across the region. Changing habits or legislation drove some of these changes, while brewers themselves implemented others.