The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Having emerged this week from the coldest May for 100 years, the sun has burst through at last and there’s a collective spring in the step of the folks here in Fitzrovia. I never cease to be amazed by the power of nature and its effects on the human psyche. When we experience nature at its best, it magically frees our spirit. Our senses are triggered, we feel more alive, we feel good. But why? And how can we find ways to tap into nature even when the sun doesn’t shine?