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Author: John Lawrence

Supporting a cross media world: the role of agencies

Ten years ago, if you asked an account handler in a network advertising agency group about cross media production coordination beyond TV and press, you would be met with a blank expression. The cross media market place has evolved beyond recognition. Such attitudes are now history as multinational network agencies have recognised the need to demonstrate specialist capabilities that span creative and production disciplines.

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Posted on 05/12/201405/13/2014 Opinion
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