Keith Forbes — POPSOP
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Author: Keith Forbes

Specialist or generalist?

There’s an age-old debate for design agencies that rears its head every time a brief requesting ‘prior experience’—or instead, a total absence of competitive clients—comes in.

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Posted on 06/08/201506/08/2015 Opinion

How brands can stay safe on the naming minefield

There was some hilarity on the Internet a few weeks ago, when Chinese state media published an article advising people to be careful when choosing an English name for themselves—a common practice in the country.

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Posted on 12/12/201412/12/2014 Opinion
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