Lianne van den Berg-Weitzel — POPSOP
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Author: Lianne van den Berg-Weitzel

Adapting package design to shopper gender: nonsense or necessity

Some time ago, an interview with Marti Barletta, the so-called godmother of women marketing, got our attention. In that interview she stated that 90% of FMCG products and 80% of all other goods in the United States were bought by women. For marketeers, this fact makes women a specific target group.

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Posted on 07/26/201307/27/2013 Opinion

Absolut(ely convinced to go) Naked ?

In a beautiful attempt to make the world a better place, Absolut recently launched a naked bottle. The small label containing the underlying message that it’s the inside that really matters is meant to be removed after being read.

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Posted on 11/19/200903/24/2014 Opinion
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