Stuart Costley — POPSOP
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Author: Stuart Costley

When marketing regulations loom, are memorable icons the answer to establishing your brand?

As censorship of tobacco branding becomes increasingly strict, it raises the question whether alcohol is next on the hit list? Many emerging markets are already restricted in the way they advertise alcohol, and this looks set to continue.

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Posted on 07/18/201307/23/2013 Opinion
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