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Author: Tony Di Donato

Rich Identity

You are welcome to share your thoughts on this article written by Tony Di Donato, Managing Director of […]

Posted on 03/01/201103/31/2011 Opinion

Packaging: The Value of Identity

We recently attended a technical packaging seminar where a diverse group of industry representatives gave a 20 minute presentation on the virtues of packaging specific to their individual areas of expertise. The focus for the night was the role of Packaging Design. It was a broad topic, which I had anticipated speakers across areas such as structural form, material innovation, print technology and brand identity. I was disappointed.

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Posted on 08/19/201001/20/2011 Opinion

Identity Integration—a Collaborative Future

Two decades in the communication industry and how much has it changed. What I am observing in 2010, is an industry culture dominated by self-serving creative businesses with a focus on individual achievements and recognition. With an influx of agencies offering more and more services as the industry fragments.

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Posted on 08/11/201001/20/2011 Opinion
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