You are welcome to share your thoughts on this article written by Tim Crow, Chief Executive Officer, Synergy, London

With less than a year to go to London 2012, Olympic sponsorship is virtually sold out, with over 50 partners signed up at global and domestic level by the IOC and LOCOG in deals worth $2billion combined. This makes it one of the biggest sponsorship programmes of its type in the world—it accounts for around one-third of total Games revenues—and certainly the most prestigious given that its members feature a plethora of iconic global brand owners such as BMW, Coca-Cola, Procter & Gamble and Samsung.