The Diet Coke brand, which this year celebrates its 30th anniversary in the UK, is launching a new campaign, designed to evoke powerful overwhelming emotions in every woman. For the maximum effect of the new promotion, the brand has brought back its iconic Diet Coke hunk, who will appear in a new advert of the brand, which will be unveiled on the Diet Coke’s Facebook page at 11:30am on Monday (28 January).
Category Archive: Advertising
H&M continues to commit to a more sustainable fashion future with a new eco-friendly seasonal collection, presented by Vanessa Paradis. In the promotion of the H&M’s Spring/Summer 2013 Conscious collection, which is launching internationally in two months, the French celebrity is wearing very feminine and spring-inspired clothing items in the settings, inspired by a spring garden.
For its Spring/Summer 2013 promotion, Benetton has focused on people’s differences, which should not be hidden, but highlighted and supported. In the new multi-channel (online, press, out-of-door, in outlets) international campaign dubbed «Faces of Color,» the brand features nine ambassadors, who are the living examples of what is to be not similar to most of others—Lea T, trans-sexual Brazilian model, Matias Perdomo, Uruguayan chief, who combines diametrical cultures in his restaurant, Mario Galla, differently-able German model and others. While the theme is potentially provocative, the new advertising effort turns to be quite smooth and moderate unlike the award-winning Benetton’s UNHATE initiative, which generated much buzz. Prejudice is so yesterday, Benetton and tolerance are so now.
For Super Bowl XLVII, Coca-Cola is launching “a game in the game.” The soft drinks giant, which won the hearts of the US audience with its 2012 Polar Bowl (one of the most talked about campaigns of the event), this year decided to focus on the spirit of rivalry and chase. The brand has launched a multimedia campaign, which engages fans with a 60-second spot titled «Mirage» and a dedicated website, allowing to vote and decide which 30-second spot will launch right after the game, slated for February 3.
Samsung continues its smartphones war, but now the rival is not iPhone, but BlackBerry. While in the spot, which mocked the Apple phone fans, Samsung focused on entertainment, in the new BlackBerry-targeting video it highlights the benefits of its Galaxy Note II for business users. Of course, it’s not a coincidence that the new ad got revealed ahead of the launch of the long-awaited Blackberry 10 (BB10) operating system on January 30.
Pinterest has served as a source of information about home décor colour preferences. For Turkish decorative paint brand Jotun, Danish designers Mie Frey Damgaard and Peter Ørntoft have developed a great infographics project, which is based on the colour trends spotted when looking through Pinterest interior décor boards.
MINI launches latest international campaign dubbed “Design with Bite” to reveal the playful, adventurous nature of its new car— its 7th model, MINI Paceman described as “the world’s first Sports Activity Coupé in the premium compact segment” (the new niche for MINI). The new promotion, which includes TV videos, prints, web special and social media elements (to be launched in late February), invites audience to explore the bold nature of this small and smart urban vehicle.
Kenzo is rolling out the second phase of its “X Campaign,” launched in fall 2012, with same artistic approach and the same creative minds behind the project. For the latest—spring 2013—installment, the global fashion brand decided to once again collaborate with internationally acclaimed artist Jean-Paul Goude, who is helping accentuate Kenzo’s styles with his unparalleled creative vision.
Guinness has released a new commercial as part of its ongoing “Made of More” campaign, which encourages consumers to reveal their talents, boldness and desire to achieve new heights, doing more to become more. The first ad unveiled during the promotion, which is rolling out in GB and Ireland, is “Cloud” (it was released back in fall 2012) and the latest one is “Clock”—it aired on January 18 on the digital platform and arrives in cinemas and on TV on January 24.