At the dawn of the new 2013 year, which is believed to be the year of smartphones, world’s #2 biggest PC manufacturer Lenovo seems to be trying to stay not forgotten.
Category Archive: Advertising
Following the example of Red Bull and Virgin, which are definitely in love with space, AXE (Lynx) launches its own space-related initiative. The brand is providing its fans from around the globe with a hilarious once-in-a-lifetime opportunity to win a trip on board of the Lynx suborbital spacecraft. While previously the brand used to focus on the controversial theme of male-female relationship, now it goes big and serious. The AXE Apollo project has become the biggest and most ambitious initiative of the brand’s 30-year history.
In 2013, Lamborghini is celebrating its 50th anniversary and hosting a series of events and promotions to mark its birthday. The iconic luxury sports car brand has released a video teaser, in which it showcases its achievements in car building and looks back at its history. Lamborghini has also launched a dedicated website, www.lamborghini50.com with information on the event, which will become the culmination of the year-long celebrations, hosted in Italy and abroad.
Starbucks wants to give its consumers a new reason to love Mondays. The coffee chain has launched a new campaign in the UK, inviting its customers to buy a Tall latte, which normally costs £2.10, for just £1.50 on Mondays. To promote the new offering, which also includes other benefits such as 50p off breakfast items and a free iNewspaper on specific Mondays, the company has launched a nice campaign developed by AMV BBDO to remind us of the great things, which happened on Monday.
Not many people have an opportunity to see the behind-the-scenes, backstage life of great music stars, and in fact this life is full of difficulties, hard work, search for inspiring and more. The new TBWA\Chiat\Day’s campaign #TheWorldIsListening for the Recording Academy’s 2013 GRAMMY Awards telecast revolves around the quiet moments of self-reflection of the megastars and emerging performers, their work beyond the stage.
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country. The change for the Aussie nickname has been made as part of the DDB Australia’s campaign launched to celebrate the national Australia Day (celebrated on January 26) at McDonald’s.
Honda is launching a new advertising campaign dedicated to its all-new 2013 Civic. The promotion, developed by agency RPA, includes four TV hilarious spots, which revolve around ultimate innovation and creative spirit of engineers—the films feature 10 different inventors, who showcase their ground-breaking creations.