Volkswagen has always produced smart creative videos to underline advantages of its cars. It captured the Golf GTI Time Machine and using a ‘Fanwagen’ video offered fans to build ‘the most social car ever’.
Category Archive: Advertising
McDonald’s, the official restaurant of London 2012 Olympics, has unveiled some details of its Olympic and Paralympic campaign entitled ‘ We All Make The Games,’ it will feature guerrilla videos and TV commercials by Leo Burnett focused on people and important moments of the games.
Old Navy has introduced an apparel catalogue of the next generation—the casual wear giant has tapped New Kids on the Block pop star Jordan Knight to sing songs about the summer collection pieces, including bikini tops, cargo shorts, dresses and tees to name but a few. Of course, the singing tribute to the seasonal wardrobe is just a joke, devised Crispin Porter + Bogusky, the agency behind the brand’s latest campaign, to add to the ‘funnovation’ atmosphere the brand creates.