Saying that everybody deserves a celebrity life, Virgin Mobile has launched a multi-million dollar Australian brand campaign that features Brad Pitt’s brother Doug.
Old Navy has introduced an apparel catalogue of the next generation—the casual wear giant has tapped New Kids on the Block pop star Jordan Knight to sing songs about the summer collection pieces, including bikini tops, cargo shorts, dresses and tees to name but a few. Of course, the singing tribute to the seasonal wardrobe is just a joke, devised Crispin Porter + Bogusky, the agency behind the brand’s latest campaign, to add to the ‘funnovation’ atmosphere the brand creates.
Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.