Volkswagen has always produced smart creative videos to underline advantages of its cars. It captured the Golf GTI Time Machine and using a ‘Fanwagen’ video offered fans to build ‘the most social car ever’.
The Avon Products company has teamed up with a legendary rock artist, Jon Bon Jovi, to launch ‘Unplugged’ fragrances, new scents for him and her, which are set to arrive in October and November 2012. The sex symbol of the past three decades is the face of the new floral fragrances, which embody the passion, soulfulness and intensity of the two sexes by highlighting the most sensitive sides of these two universes.
Old Navy has introduced an apparel catalogue of the next generation—the casual wear giant has tapped New Kids on the Block pop star Jordan Knight to sing songs about the summer collection pieces, including bikini tops, cargo shorts, dresses and tees to name but a few. Of course, the singing tribute to the seasonal wardrobe is just a joke, devised Crispin Porter + Bogusky, the agency behind the brand’s latest campaign, to add to the ‘funnovation’ atmosphere the brand creates.