In their 8th year operating in Russia, «pioneers of Russian retail design» as they call themselves, design agency FITCH have finally opened their first office in Moscow. This is the 13th FITCH’s studio on the global map that will be headed up by Director of Russian & CIS Operations Elena Chuvakhina.
Category Archive: Agency News
Wieden+Kennedy, the agency behind the award-winning Old Spice campaigns, is on the lookout for a perfect person to join their team as a Creative Strategist for Old Spice. Since the promotions for the brand are extremely bold and unconventional, the agency is seeking daring people who would fit in the picture—of course, the perfect candidate should be a true cyber warrior.
As it was announced earlier on Popsop, Pearlfisher has started a new inspirational project — podcast series with the agency’s frequent public speaker and Founding Creative Partner Jonathan Ford—for all who’s interested in thought leaders behind the most successful and meaningful iconic and challenger brands.
Effie Worldwide and Warc, the global online provider of ideas and evidence to marketing people, unveiled the list of the most effective marketers of the 2011, derived from almost 2,000 finalists and winning entries to 39 Effie Award competitions worldwide, which unveiled leaders in the field for the past 12 months. The Effie Effectiveness Index, which was launched in 2011, “recognizes the architects of the most effective marketing communications ideas from around the world.” The Index shows winners both by the business type category (Most Effective Marketers, Most Effective Brands, Most Effective Agency Networks, etc.) and by region.
Having done an in-depth research on the nature of luxury and how it has evolved in the current economic environment, Interbrand directors Manfredi Ricca and Rebecca Robins introduce the new term «meta-luxury» with the release of the new book «Meta-luxury: Brands and the Culture of Excellence«, published in the USA in English this month.
Landor Associates, a global WPP-owned branding and design firm, announced the opening of its 22nd office, located in Moscow, Russia. Following several years of experience with both global and local clients in the region, the rapid development of the Russian market made this the perfect time to expand the firm’s presence on the ground.