A Meaty Opportunity for Butchers The horsemeat scandal may have proven crippling for some of the food industry’s best-known brands and high street names, but one sector to actually benefit from the uproar has been independent butchers. Continue reading →
Designers Have to Think in the Digital Space Right from the Start Creating brand and packaging design with impact on-shelf, in hand but also online at 20 pixels. It’s not […]
Chain of One For decades, the world of retail has been dominated by the idea of the big box. You know the ones: huge, shed-like edifices, 50,000+ ft2, usually on the edge of town. We loved them for their giant range of products, that they always had the stuff we were looking for, and that their prices were amazing. Why bother with the little shop? Yet, are we in the midst of experiencing a turnaround in attitude? Continue reading →
Brand Marketers: Tap into the Power of Desire As a parent of teenagers I frequently hear sentences beginning with the phrase “I need.” Seriously, do my children really need another new pair of shoes, an iPod, a computer, headphones, boots, skinny jeans, etc.? When I was growing up and made similar requests my mother used to ask, “Do you need this or do you want it?” Continue reading →
Brand Innovation: Scaling up vs Scaling down? The next challenge for brands is to meet human and consumer needs on both a global and a more local scale. Continue reading →
Keeping It in the Family Did you know that nearly two-thirds of the UK’s Small and Medium-sized Enterprises are family run firms, with family businesses accounting for over 30% of GDP? And they’re not just small businesses either. Continue reading →
Gen-Y Must Influence Your Brand Gen-Y is the ‘influential generation’, the generation that asks why, the generation that expects. In his absorbing book, […]
‘Commerical Creativity’ Is Our Business Sometimes you have to be brave. You have to admit that your lovely (design award winning work) is not doing the job, that it is supposed to do. You have to swallow the arguments from the design critics who will say that you’ve ‘gone backwards’. You have to accept that to increase sales and consumer interest, you have to rethink branding solutions. Continue reading →
When Refill Recycling Works for Your Brand With the launch of The Source by Thierry Mugler refill recycling just got sexy. But is it really recycling or just a brand-building gimmick? Continue reading →
Brands Using Design as New Manifesto More brands are starting to voice their social and political opinions through the medium of (brand) design. Continue reading →