Obama resumes work for a second term. Spielberg’s patriotic film Lincoln is riding high in the nominations. And American Airlines are re-launching with a new identity for the first time in forty-five years.
Category Archive: Opinion
If you missed the news (http://bit.ly/V7uCh3), you have until January 16th to delete your Instagram account, or you’re automatically opted-in to their new terms of use, which allows Instagram and its Facebook overlords to use your content for commercial purposes without your permission or consultation.
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist Hyperquake
My relationship with my eye cream is over.
I loved my eye cream; I used it faithfully for years, every morning and night. But those days are history; I am breaking up with my brand. To paraphrase a country superstar’s current hit song, my brand and I “are never, ever getting back together.” Why? This brand just isn’t working for me anymore. I’ve changed; it hasn’t.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’. This time around, Waitrose and John Lewis particularly struck me. For international readers, Waitrose is the chain of supermarkets of the John Lewis Partnership, which also has a chain of department stores called, you guessed it, ‘John Lewis’.