Category Archive: Opinion

The British Egg Market—An Incubator of Innovation

You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom

You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK  supermarkets nationwide. At £1.29 for half a dozen, they are cheaper than most branded equivalents but these are not value eggs. The brand is specifically targeting the growing trend in home baking. Tapping into the popularity of programs like The Great British Bake-Off, Stonegate, the brand owner, is hoping to encourage consumers to buy multiple eggs for different purposes. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.

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The New Value of Being ‘Made In Britain…’?

You are welcome to share your thoughts on this article written by Darren Foley, Managing Director at Pearlfisher, London

We are all too aware of the ongoing economic difficulties and retail caution with Habitat, Thornton’s and Jane Norman three more casualties of the British High Street. But all is not doom and gloom. The Royal Wedding and choice of British designers and British brands favoured undoubtedly gave yet another boost to the British economy, an iconic ‘Cool Britannia’ message is being heralded in the run up to Britain’s hosting of the 2012 Olympics and we are welcoming the news (19 June) that luxury British fashion group Mulberry announced a sharp rise in profits—reporting a jump to £23.3m from £5.1m a year ago.

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2011 ‘The Summer Of (Scant) Love’

You are welcome to share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London

Just as Glastonbury and London’s mini heat wave ends, a sun-kissed future beckons for some. These lucky ones will seek advice from the sages of TripAdvisor, slip on their favourite Havaianas, spend sleepy afternoons by the pool, and have furrowed brows eased by the songs of amorous cicadas.

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Transcreation—the Science of Taking Your Message around the World

You are welcome to share your thoughts on this article written by Steve Puttock, Managing Director at Schawk, Inc., London

The global marketplace is providing businesses with fantastic opportunities but also, inevitably, moving into new markets can cause headaches! One area for particular concern is around the creation of international advertising and marketing campaigns. For the sake of efficiency, it makes sense to create a master campaign that can then be adapted and deployed across local markets. However, this is not a straightforward process by any means.

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