You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
Category Archive: Opinion
You are welcome to share your thoughts on this article written by Chris Hart, Creative Director at Blue Marlin, Bath.
I’ve been interested in Quick Response codes for some time. I thought that was because I was down with the kids, but it turns out that it may be my life stage. Obviously I AM down with the kids, but I am also over 35 and my demographic is the up there with the heaviest QR users.
You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others. Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively. More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…
You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom
The saturation of markets, congestion of media and maturity of consumer understanding of brands has steered marketing practice in recent years beyond ‘image branding’ towards ‘relationship branding’. Loyalty is no longer simply won through passive respect. Consumers demand more.