You are welcome to share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London
These are dark, dark times. It seems right now that not a week goes by without some form of man-made or natural disaster hitting the headlines . . . from New Zealand to Japan to Libya: earthquakes, tsunamis, nuclear fallout and revolution. From London to Paris to Tokyo to Athens: crippling deficits, rising unemployment, increasing taxes and growing inflation.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.
You are welcome to share your thoughts on this article written by Greg Taylor, Founding Partner and Director of Brand Provocation at Elmwood
The incredible events of recent weeks have seen protesters in Tunisia and Egypt bring about the downfall of their autocratic leaderships. Their success has triggered similar social unrest in neighbouring countries such as Bahrain, Yemen and now Libya. The repressive and inefficient nature of these selfsame rulers caused widespread poverty that went unchecked for decades.