Last week, in David Cameron’s address to the CBI, the main thrust of his speech centred on the need for this to be the ‘age of the entrepreneur’. Whilst I am not wearing any political heart on my sleeve, I did want to respond to his call to action. I believe that we are already very much living in the age of the entrepreneur and that if big business looked to the brand design business they would see examples of how entrepreneurial brands are already changing the status quo to carve a more successful path for their—and ergo the economy’s—future.