It’s no longer good enough to hunker down with sand bags, hoping to stem the tide. Or to deck the house out with a year’s worth of IKEA candles in preparation for power cuts. As the rain here in the UK begins to retreat for the first time in eight weeks, it’s time to put away our Canute-like pretentions and think seriously about finding smarter, more creative ways to protect our neighborhoods from the increasingly frequent dangers of climate change.

Controversial ad doesn’t live up to its predecessors

In the past, Coca Cola found success tapping into the zeitgeist of  American Culture and then offering itself as a solution to the fundamental issues of the day. When done successfully,  Coca Cola has managed to transcend the fizzy drinks category and become a real cultural icon—a rallying point around which all Americans could gather.