Inspired by the popularity of Japan’s Morning Banana Diet, Dole‘s Go Bananas 2-A-Day challenge offers a healthier version for Americans looking to shed holiday pounds. The nutrition system, created by the Dole Nutrition Institute as a healthier sequel to Japan’s Morning Banana Diet that swept the island nation by storm in 2008 and 2009. Originally conceived by an Osaku pharmacist to help her overweight husband lose 38 pounds, the diet led to a nationwide diet frenzy and widespread banana shortages in Japan after the spouse posted his dieting success on a leading social network.
Category Archive: Social Media
On the first day of 2011, Nestlé, the famous packaged food company founded in 1866 in Switzerland, launched a massive national campaign to commemorate a big date, the company’s 90-year business presence in Brazil. The advertising initiative entitled ‘Retrospective’ features highlights of the most remarkable events of the past decades to remind consumers of the most important turning points in the county’s history, which Nestlé has lived through together with the nation.
Diesel knows how to impress. In 2010, the brand was shocking the public with its controversial ‘Be Stupid’ marketing campaign, which gave tone to everything Diesel was doing last year—from new collections to out-door activities (Facepark) and collaborations with other brands (with Fiat). The new addition to Diesel’s extensive portfolio is the Spring-Summer’11 collection, which is inspired by something radically opposite to forward behavior. The essence of the new range is revolving around “espionage and adventure” and gives consumers a feeling of getting into a very heart of a spy movie.
On January 1, 2010, Tony Martin, Kelly Ferris and Antonio Santiago—who were selected as part of a worldwide online vote—set off from Madrid, Spain, on an unprecedented journey known as Coca‑Cola Expedition 206. The mission: visit 206 countries and territories where Coca-Cola is sold—or as many as they possibly could in one year—to seek out and document sources of happiness around the world. Now, one year later, it’s time to show the results of this quest to find what makes people happy.
Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads—three for Doritos and three for Pepsi MAX—airing during the Super Bowl XLV broadcast, February 6, on FOX.
Puma unveiled a new tool for rating popular things within the After-Hours Athlete campaign launched last summer. The online concept dubbed ‘Life Scoreboard’ enables visitors to the online destination to vote for their favourite answers to various questions ranging from “Which pets are better, cats or dogs?” to “Which computer rules, Mac or PC?”
Gap launched a new project to deliver more discounts to its fans ahead of Christmas through a holiday-themed ‘race’ of reindeer. For five days, the brand has been inviting its fans to visit the www.projectreindeer.com page and participate in the competition of the North Pole animals for a chance to pay less at the participating Gap stores across the U.S. The idea behind the project is simple: to save a Gap venue, you had to say the name of the winner of the every day’s challenge and get a discount he or she carries. The competition, which has been running December 15-19, is now over.