Building on a rich history of environmental action and innovation that includes planting one million trees in China’s Horqin Desert, developing the Earthkeepers™ line of environmentally-forward products and launching an online “Earthkeepers movement,” Timberland announced its biggest and most environmentally-focused marketing campaign yet— Nature Needs Heroes.
Category Archive: Social Media
Hyundai Hope on Wheels, a partnership of more than 800 Hyundai dealers across the U.S. and Hyundai Motor America, marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in «Hope Grants.»
Perrier-Jouët, the iconic French champagne brand, which famous for its dedication to art, is paying homage to its Belle Epoque cuvee with a new creative collaboration. This time, the brand’s aesthetic nature was highlighted by American artist Kareem Iliya, who created a series of seven illustrations in ink under the theme of “The Dandy Ball” to celebrate the brand’s luxurious and extravagant spirit.
Coca-Cola Great Britain announces its support for HRH The Prince of Wales’ “Start” initiative, designed to promote and celebrate sustainable living. Coca-Cola will publicize “Start”’s “A Garden Party To Make A Difference” set to run from September 8-19, 2010, by lending its iconic Piccadilly sign to the cause.
Sony Europe launched the Open Planet Ideas website in conjunction with global conservation organization WWF. The new web destination is an online community that aims to harness the ingenuity and open innovation out there to help tackle environmental challenges. It encourages members of the public to imagine how today’s technologies could be re-purposed to address environmental issues like climate change, biodiversity and water conservation.
On September 1, Apple® unveiled completely redesigned iPod nano, iTunes® 10 with Ping, new iPod touch®, and new redesigned iPod shuffle®, all of which are aimed at enhancing users experience in an extremely enjoyable way. Each of announced additions to Apple’s range definitely deserves to be reviewed, so below we post brief descriptions of the new products. For more information, go to www.Apple.com.
The Lexus Eco Challenge has inspired and empowered more than 15,000 middle and high school American students to learn about the environment and take action to improve it. This fall, students are invited to participate in the fourth annual Lexus Eco Challenge for a chance to win part of $500,000 in grants and scholarships.
Google collaborated with indie rock band Arcade Fire’s to develop a wonderful online clip for their new song “We Used to Wait”—being the video of the new generation, it is totally tailored to each of the viewers and engages them to personalize it with just several clicks. The new experience, which is called “The Wilderness Downtown,” was created by writer and director Chris Milk and comes as a new addition to the portfolio of so-called “Chrome Experiments,” a series of projects that are testing JavaScript and showcase the properties of Chrome HTML5-compliant browser.