Some musicians start their career in the underground, and some of them come to the metro in the twilight of their professional lives. This November, both of them will be given a chance to demonstrate their unique talent at a huge international event arranged by Red Bull and attract the biggest audience they might have ever seen in their life. Some of the best so-called buskers, or subway musicians, from all over the world will head to Red Bull Sounderground—the first International Festival of Underground Station Musicians, hosted in the hot and rhythmic city of São Paulo, Brazil.
Category Archive: Social Media
What can be better than drinking Sprite? Coca-Cola Brazil believes that it is sipping your favorite soda from a can designed by you. In collaboration with WMcCann and RMG Connect, the brand launches a new customization campaign “Refresh Your Ideas” for its carbonated drink, inviting creative minds of Brazil to develop their own designs for the cans.
Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is also tapping into the festive movement with its light-hearted project, inviting consumers to grow giant mustaches.
On March 24, Ashoka’s Changemakers and Nike, which is one of the most popular sport apparel brands known for its commitment to social improvement, launched the global Changing Lives Through Football competition—an addition to its massive Nike Gamechangers campaign—to improve the life of the local communities all round the globe with the help of football. Now the brand invites public to determine the contest winners by voting.
Continuing the massive “Ready to Work” campaign, this summer Levi’s opened doors of its workshop in San Francisco in Mission District (where one of the first Levi’s factories was built more than a hundred years ago) for consumers to be able to take a fresh look at craftsmanship and produce something great with their own hands. Those, who live too far from the destination point, are invited to the online printshop at www.workshops.levi.com to enter the Bandana Bonanza competition and create their exclusive design of a bandana.
Hugo Create announced the launch of the 16th round of its designer competition, started back in February 2008. The new phase, Motion of Sound, will be running up to August 31, with the winners to be named on October 1. Participants of the contest are as usual invited to create their unconventional graphics, featuring the Hugo Man Bottle, for a chance to become one of the 9 winners and receive $500 or to be selected as the grand winner, which will also get the same amount of money plus will have his or her work published in i-D magazine.
Procter & Gamble announced a new social sustainability and social media campaign called the Give Health Clean Water Blogivation that will kick-off at the BlogHer 2010 Conference August 6-7. In partnership with Changents.com and P&G’s Children’s Safe Drinking Water program, the Give Health Clean Water Blogivation will showcase the power of female bloggers to improve the lives of people in need of clean drinking water.