Coca-Cola US together with the National Park Foundation launched the “America Is Your Park” campaign to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola’s Live Positively initiative.
Category Archive: Social Media
What are the most important things about a car? We like when it’s fast, maneuvering, reliable, comfortable and spacious, of course. Honda has invited the DTDigital agency to develop a hilarious campaign for its small but roomy Honda Jazz model, which can fit just anything. Together they have launched a website, featuring four experiment spots as well as an invitation for everyone to enter the themed competition and win the vehicle.
Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.
Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame, Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.
Seat UK is there to find an answer to one the most arguable male/female issue of the recent decades: “Who is the best driver—a man or a woman?” To put an end to long-time debates, the Spanish automaker teamed up with the popular Fifth Gear program and interactive agency AnalogFolk to develop a challenge titled Seat Sex Drive, which will help determine which of the sexes has more rights to get behind the wheel.
Kia Soul US is encouraging social media fans to become the next big stars on YouTube and win good money from the car manufacturer. Through its new contest «Who’s Next!», the auto brand is inviting every US resident of 18 years or older to upload their unconventional videos to the official YouTube channel of Kia or via Facebook for a chance to become the new viral-maker champion.