Pantene®, the iconic brand known for memorable advertising tag lines such as «don’t hate me because I’m beautiful» and «hair so healthy it shines,» launches the search for the world’s first reality hair star. As part of the unprecedented marketing support for the brand’s reinvention, Pantene will put their products to the ultimate test live in the world’s first reality hair ad.

AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.