Chester Cheetah is unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos, the world’s most mischievous and playful snack brand, which is part of PepsiCo‘s Frito-Lay division.

Building on the launch of Cheetos Giants in 2009, this year Chester switched things up in the flavor lab to give fans just the opposite type of fun snacking experience. Each brightly colored bag is packed with a punch, combining two unique flavors into tiny but mighty snack clusters that are great on their own, but even better together. There’s even a playful perforated «pouring tab» up top, making it easier than ever to pop a delicious handful of Mighty Zingers straight into your mouth.

Mighty Zingers tempt Cheetos aficionados with a duo of small, bite-sized pieces that pack extreme flavors only Chester could concoct. Keep an eye out in stores for both varieties, including Ragin’ Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for a MSRP of $2.99.

As Cheetos Mighty Zingers «invade» the real world, fans can also get their cheesy fix in the digital world at www.chestersfeed.com, where Chester’s Feed aggregates all the best of the web, starring the beloved snacks. From fan-made videos to photos and even artwork, there’s a host of fun content created by consumers. The Website also houses fun games, news, recipes and more. Cheetos Mighty Zingers will also be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.

The new spots show that Cheetos Mighty Zingers are more than regular snacks — they react to music and can hunt. Love the flavour, fear the might.