Since 2007, every year in late March the world celebrates WWF’s Earth Hour with a global voluntary environmental action of switching off the lights. As part of this year’s Earth Hour global celebration slated for March 31 (8.30pm–9.30pm) people all around the globe are invited to participate in a new activity, the ‘I Will If You Will’ activity, which encourages them to make commitments and promise to do something unusual if the others will pledge to take ‘green’ actions’ to save. The new platform, created in partnership with Leo Burnett and launched at youtube.com/earthhour, is open for everyone who wishes to inspire their friends, family and just people around to set personal sustainability goals.
Category Archive: Social Media
UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.
Zappos.com is one of the companies, which recognize that aspiring creative minds can be a powerful force for the business, and so it does its best to support new talents. The online retailer kicked off a new initiative called Emerging Designer Program to help young designers get their lines selling at the major retailer’s store. The same idea lies behind the contest launched recently by Walmart, which also encouraged people to submit their creations for a change to get them sold at the supermarket.
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.