Vogue, the iconical fashion trensetting mag, published by Condé Nast launched the Influencer Network, a platform for advertisers that want to use resources of the social media.
Category Archive: Social Media
PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.
A year after YouTube asked people from all around the globe to contribute to making the ‘Life in a Day’ crowdsourcing movie, Intel Corporation and Toshiba America Information Systems Inc. issued a call encouraging Internet users to participate in developing the state-of-the-art social film project dubbed ‘Inside.’ The blockbuster thriller starring Emmy Rossum (‘Phantom of the Opera’) and directed by D.J Caruso (‘Eagle Eye’) and Oscar-winning cinematographer Mauro Fiore (‘Avatar’), will be created in line with the previously launched Intel’s ‘Visual Life’ campaign and its numerous advertising pieces revolving around the escape theme.
On July 12, Doritos, a PepsiCo’s snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in Sao Paolo and Night Agency in New York, gives the idea of social sharing and storytelling through an innovative application that allows multiple friends to tell one story. The story is hoped to be brought to digital life by Doritos.
On June 7, Google announced its new experiment for YouTube called ‘Cosmic Panda’. Activating the Cosmic Panda with one click give users a new video-watching and playlist experience, extra page designs and editing tools to customise channels. Another feature: the ability to keep watching a video while moving between videos, playlists and channels only works in Google’s own Chrome browser.
Levi’s has been always committed to celebrating pioneer spirit and empowering youth to create a better world (the recent activities of the brand are revolving around water conservation and creativity) and with its groundbreaking technologies including the Water<Less one, has become an icon of progress, improvement and driving positive change. Last year, Levi’s launched its ‘Ready to Work’ campaign in the U.S. as part of its ‘Go Forth’ platform revealed in 2009, and now the brand announces the launch of its first-ever global creative platform under the same title with the ‘Now is our time’ tagline—the new marketing effort is designed to reach consumers in 24 countries via a plethora of media including TV, cinema, print, digital and outdoor in the coming months.